This winegrowing region is located in south-eastern Spain, in the north of the Murcia province, on a high plateau surrounded by mountains. It enjoys a continental climate influenced by the Mediterranean Sea with warm days and cool nights, over 3,000 sunshine hours annually and an average rainfall that does not exceed 300 l/m2 per year. Its soils are poor in organic material, coarse textured and stony, sandy clay and abundant in limestone. These soils produce small clusters, with good sugar concentration, excellent acidity and thicker skins.

All of these characteristics result in the production of intensely coloured wines, which are very aromatic, fruity, tasty and fleshy on the palate.